For over 43 years, Hasler has been an official Ferrari dealer, proudly representing the Italian brand - a partnership that has grown into one of the most important over the years.
The Hasler family connection with Ferrari started in an official capacity in the 1980s when Niki's father, Walter Hasler started a Ferrari dealership in Frick. Both Niki's father and uncle were real enthusiasts and frequently drove Ferraris on the road and so it is no surprise that Niki contracted "Ferrari Fever" from a very young age.
In fact, Niki spent his childhood working in the family dealership which was also an official Mercedes-Benz dealer and started his formal working career as a mechanic. After an extensive grounding learning how to maintain the cars and to appreciate their quality of engineering, Niki made a logical progression into traditional management roles within the company.
After an invaluable apprenticeship working for his father, in 2002 Niki made the decision to take over the family Ferrari dealership and subsequently moved it to the current location in Basel, starting off with a team of 7. Meanwhile the company has already 42 employees and has inaugurated in Spring 2021 the adjacent Classiche building including several showrooms, a courtyard, and a private archive.
Classic Ferrari in SwitzerlandThe Niki Hasler team share a common vision of providing the best customer service experience and are grateful for the privilege of representing Ferrari - the most prestigious car brand in the world and still proudly built entirely "terra di motore".
We welcome any opportunity to share our experience and enthusiasm for Ferrari with you and hopefully meet or exceed standards of customer service that you would expect from such an illustrious brand.
For any curious mind, here is an interview with Niki which conveys our passion for the Cavallino Rampante.
Meet The Team Historic Competition Ferrari gallery
