New Ferrari Classiche Showroom

New Ferrari Classiche Showroom

Niki Hasler AG is proud to announce the opening of our brand new official Ferrari Showroom. The new Classiche Showroom is adjacent to our existing premises at Hardstrasse 15 and offers a large selection of Classiche cars, an atrium and unique details such as a wall with the world-famous “Cavallino Rampante” ceramic tiles from Modena and a color sample wall with over 200 original historical colors. The interior of the new showroom was realized exclusively for Niki Hasler AG by historical craftsmen from Modena, in purest Ferrari tradition.

Niki Hasler AG has been at home at Hardstrasse 15 in Basel for almost 20 years. In 2018, the company was able to open the new building with a rotating car lift that connects four parking halls, several showrooms, an Atelier for configurations and a spectacular roof terrace. The adjacent building (Hardstrasse 21) complementing the existing location perfectly was acquired three years ago and restored to its original state (from around 1920). It is now the home of more than 20 beautiful Classiche Ferraris.

The purpose of the building is to underline the deep passion and knowledge of the Niki Hasler AG for the sale, maintenance and restoration of Classiche Ferraris. Each guest is personally guided through the building by our team. The building can only be entered after going through the Classiche workshop. There are two exhibition rooms, an atrium and a terrace on the first floor, as well as a private library with an exceptional archive containing all the original technical brochures for all Ferrari models ever made.

Refined design elements combined with tradition

In one of the showrooms there is a globally unique color sample wall with over 200 historical Ferrari colors, an exhibited Formula 1 engine from 1984 and, among other things, a wall with the same ceramic tiles as those in Enzo Ferrari's office behind his desk were used. These custom-made products were planned and implemented down to the smallest detail.

Personally guided tours

Contact us to discover our Classiche world. Ferrari customers, enthusiasts as well as fans are welcome not only to experience the new models, but also to see the exclusive Classiche department, which is rich in passion and history. We would be glad to guide you through the current exhibition at any time. If you are interested, we kindly ask you to register by email at: or by phone at +41 (0) 61 375 92 92.